UOB Indonesia launches TMRW digital bank

Story By
Sri Utami

At a virtual press conference, UOB Indonesia has officially launched TMRW digital bank which empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. TMRW with tagline 'make the change, make tomorrow yours' is suitable for consumers' profiles of young professionals and young professionals with family from age range 25-39 years old. TMRW makes banking simpler, all in one app, 9 minutes onboarding process only, smart insights, solving the needs of 92 per cent of consumers who want a banking solution to help them make wiser financial decisions.

Indonesia is the second market after Thailand to launch UOB’s digital bank, TMRW, as part of the Group’s strategy to accelerate the growth in and to scale up its regional customer franchise. Kevin Lam, President Director, UOB Indonesia said, “Indonesia is a home to a large base of young, enterprising and digitally-savvy consumers. Ninety-six percent of Indonesians own a mobile phone and the number of consumers who are connected to the internet has steadily increased over the years. The next generation of Indonesia’s changemakers are mobile and want on-the-go digital services that enable them to achieve their aspirations. With TMRW, we hope to help them meet  their financial goals and to support them as they build a better tomorrow.”

Following to the launching in Thailand in 2019 and a success within a year, TMRW’s unique model has received industry recognition for its best-in-class standards, including Best Bank for Millennials, Best Customer Centric Business Model and Outstanding Client On-Boarding and Outstanding Social Media Campaign awards by The Digital Banker.  UOB Indonesia was also recently named Best Digital Bank in Indonesia at The Alpha Southeast Asia 2020 Awards. This award recognises UOB’s continuous efforts to provide a better digital experience for customers through TMRW’s use of data and customer feedback.

TMRW brings together best-in-class AI and complex data analytics technology solutions with UOB’s established technology infrastructure and deep understanding of ASEAN market trends. TMRW’s account opening process for its Indonesian customers is designed to be  intuitive, seamless, fast and secure. Customer queries are handled by TMRW’s 24-hour chatbot named TIA (TMRW Intelligence Assistant). TMRW digital bank also features a game called City of TMRW, where customers can build a virtual city as they save. TMRW also offers up to 4% interest saving account with no minimum balance, customized cashback, Quick Response (QR) code payments, enabling fast and convenient payment to registered sellers and merchants simply by scanning a QR code.

TMRWbyUOB ID is available on Apple’s App Store and Google Play.