Singapore Tourism Board partners with Traveloka and Trans Digital Media to welcome Indonesian travelers to Singapore as part of the SingapoReimagine recovery campaign

Story By
Sri Utami
As we move toward the endemic phase, Singapore is gearing up to welcome visitors from Indonesia with its SingapoReimagine recovery campaign to get visitors to reignite their passion for travel through fresh and innovative experiences in Singapore. The Singapore Tourism Board (STB) partners with lifestyle super app Traveloka and Trans Digital Media, through Memoranda of Cooperation (MoC) to start of the year-long rollout of joint tactical campaigns.

The MoCs are STB's first key lifestyle and travel partnerships in Indonesia since the pandemic, to position Singapore as holiday destination of choice with great offers following the city's re-opening to fully-vaccinated visitors with no quarantine and testing requirements under the Vaccinated Travel Framework (VTF).

Mr John Conceicao, Executive Director Southeast Asia, of the Singapore Tourism Board said: “With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare amongst our target audiences. Through our partnerships with Traveloka and Trans Digital Media we hope to entice Indonesian travelers with a wide range of curated tactical offers such as flight and hotel packages and other lifestyle offerings to drive and sustain visitorship through to next year.”


STB also partnered with 3 Indonesian celebrities; Sarah Sechan, Marissa Nasution dan Denada Tambunan to showcase a different side of what the city has to offer, from exciting new attractions and novel dining concepts to wellness retreats and sustainable experiences for its 3-part SingapoReimagine video series.

Providing fresh and innovative experiences, thrill seekers can look forward to brand-new attractions such as SkyHelix Sentosa, Singapore's highest open-air panoramic ride and first carbon-neutral attraction on Sentosa island, as well as the Museum of Ice Cream. Meanwhile, other destinations have been enhanced to keep visitors excited, including the Marvel Universe area at Madame Tussauds Singapore, the Tropical Montane Orchidarium at National Orchid Garden, and the Ice Hotel Gallery at Snow City, which is  Singapore’s first ice hotel experience. The events calendar in Singapore looks set to entice visitors with the first-ever Wellness Festival Singapore in June, the perennial favourite Singapore Food Festival in Q3 2022, and the highly anticipated F1 Singapore Grand Prix 2022 at the end of September. Travellers can also look forward to new attractions that will be opening soon like the Slingshot; Asia’s tallest extreme swing ride and an integrated facility where visitors can skate, surf, ski and snowboard in Trifecta in 2023.

Travellers can look out for the ‘SG Clean’ quality mark which denotes a high level of cleanliness among local businesses and premises. More information on Singapore’s enhanced measures can be found on