MAP Outlined Growth Strategy for 2019 and Beyond

Story By
Sri Utami
Indonesia’s leading lifestyle retailer, PT Mitra Adiperkasa Tbk (MAP) on 16th of May, 2019 at Ayana MidPlaza outlined growth strategy to tap on the significantly under-penetrated Indonesian retail market for branded lifestyle products. Speaking during the company’s public expose, Fetty Kwartati, Head of Corporate Communication of MAP said, “We had a strong 2018 with 16% increase in net revenue to Rp 18.9 trillion, 34% jump in operating profit to Rp 1.5 trillion and 132% surge in net profit to Rp 814 billion. Notably, we ended the year with a strong balance sheet coupled with prudent fiscal policy. Our total debt, net debt, net debt/equity and total debt/EBITDA have been decreasing quite substantially over the past three years. Going forward, we are excited about the future and tremendous potential of MAP. 
 
 
Indonesia is a highly underpenetrated market with low spending per capita signalling huge upside potential. Retail sales is expected to continue its upward trajectory supported by bullish domestic consumption of the surging middle/upper class population. Indonesia is the largest SEAsian apparel and footwear market which is expected to grow at a healthy pace. With over 110 world class brands, multi-format retail touch points and leading market positons, MAP is well positioned to capture a lion share of the discretionary spending across various market segments including department stores, fashion, active (kids, sports and leisure), F&B and others. 
 
"Riding on our strong 2018 momentum, MAP have put in place a strategy centered around our “360 degree retailing” approach to grow MAP in 2019 and beyond", as explained by VP Sharma, President Commissioner of MAP. Just recently on 14th May 2019, MAP launched its Zara.com/id in Indonesia. This online store brings best in class technology with full O2O capabilities to allow customers to buy online and pick up/return at stores. Apart from Zara, other online stores of MAP include MAPemall.com (flagship store), tumi.commango.comsephora.complanetsports.asia, kidsstation.asiareebok.idcrocs.co.id and zara.com/vn (Vietnam). For fiscal year 2018, MAP continued to strengthen its presence in Indonesia with 356 new stores, ending the year with a total of 2,345 stores (current total as of today is 2,399). The company also fortified its brand portfolio with the acquisition of LEGO, CLARKS, ONITSUKA TIGER, TYPO, CALVIN KLEIN JEANS and TOMMY HILFIGER.