ICRA 2019: An Ehxibition to Showcase The Latest Creations of Handicraft and Lifestyle Products

Story By
Widia Arianti

ICRA was held on 2-6 October 2019 at Hall A, Jakarta Conventional Center (JCC), Senayan-Jakarta. Participated by more than 200 Small Medium Enterprises, artisans, designers and craftsmen, ICRA always strives to showcase the latest creations of handicraft and lifestyle products.

ICRA is an event where local creators and craftsmen are able to do market test on their distinguished idea and product. It is also an effective medium for producers and consumers to interact with each other, including market and business partners. ICRA is expected to trigger innovation, improve quality and design presented by crafters, designers and SMEs to compete in the competitive market.

ICRA 2019 is organized by Adiwastra Nusantara and reported to attract 10.000 people with direct selling hit IDR 25 billion figure.