BURGREENS & GREEN REBEL FOODS LAUNCH “VEGANUARY INDONESIA” CAMPAIGN, AN INVITATION TO CONSUME A PLANT-BASED MEAL ONCE A DAY DURING JANUARY FOR GOOD HEALTH & THE GOOD OF THE EARTH

Story By
Widia Arianti

Burgreens, Indonesia's largest plant-based restaurant chain and Green Rebel, Indonesia's first food technology startup producing plant-based meats and cheese, announced the launch of “Veganuary Indonesia”, an invitation to eat 100% plant-based meals once a day ( flexitarian), during January 2022 to improve health and as an effort to better protect the environment. Veganuary was first initiated by a British non-profit organization in 2014, which invites people to try a vegan diet or eat 100% plant-based foods in January and beyond. In 2021, this campaign succeeded in inviting 500,000 people from all over the world to join. As pioneers in the healthy and environmentally friendly food industry, Burgreens and Green Rebel (GREEN FAMILY GROUP) consider the Veganuary campaign very important, especially as a medium to educate the public about “Planetary Healthy Diet”. Moreover, according to EAT, a research by Dr. Brent Loken - Indonesia is already at the earth's maximum limit for red meat consumption; but very few consume the family of beans and legumes (beans & nuts) and vegetables. Nuts and legumes are a source of vegetable protein that are high in protein, fiber, phytonutrients, and various vitamins and minerals.

To join this campaign, simply register at burgreens.com/veganuary2022 or greenrebelfoods.com/veganuary2022 and gain access to a range of “Green Classes” ranging from Nutrition Class, Planetary Healthy Diet Class, and Climate Activism. Especially for the participants who join this campaign, Burgreens and Green Rebel will give 15-20% discount on all products during the month of January 2020. Several local brands such as The Bulksource, Sebumi, Sustaination, Sukkha Citta, 21 Hari Vegan, Green Welfare, Tempe Movement, Living Barn, Youthtopia, Javara and Paradigm Fitness will also collaborate in this campaign, giving various webinars about living a healthier and greener life, along with attractive prizes for Veganuary participants.

In addition, various restaurants are collaborating with Green Rebel to provide a huge variety of plant-based menu in January 2022, along with various attractive promotions. Restaurants joining the campaign include: Max’s Pizza, ABUBA, Coffee Academics, Twelve, Okuzono, Queen's Tandoor, KOI, Sliced Pizza, Anomali, Mad Bagel, BALI DIRECT Store at AshtaDistric8, Mayur's , SUBO Family, Add Kali, Stockholm Syndrome, Proklamasi Catering, Plantalicious, Roti Eneng, Woogie Boogie, LoavesLattesandmore, Two Fat Indians, CakeALicious and Healthy Hobee.