ARTOTEL Group proudly to announce the new Joint Venture with Sinar Mas Land under one entity, PT. Sinas Artotel Indonesia (PT. SAI) on last August 8, 2019. This joint venture aims to fully manage Rooms Inc. hotel brand and with future goals to expand the brand accros Indonesia. PT. SAI will also manage and develop other hotel brands which are under Sinar Mas Land.
Artotel is confident and optimistic with the prospect for upcoming hip, urban and modern living lifestyle other hotel brands to offer to potential investors. Artotel is renowned for its multi-brands which cater to all market segmentation port folio, ranging from premium and luxury boutique hotels namely Artotel Suites, Artotel Villa and Artotel Casa to Artotel and Curated by Artotel for mid to up scale brand, and mid to budget scale with Rooms Inc. and Bobotel.
As explained by Eduard R. Pangkerego (Chief Operating Office) "This Joint Venture marks the partnership and collaboration of two strong and leading local brands. In the future we target to have two perperties to be opened each year."
Further to the success, as stated by Erastus Radjimin (Chief Executive Officer) "Artotel with its four pilars of hospitality business; Stay for rooms, Dine for F&B, Play for Event management and Shop with Merchandise during the 1st semester of 2019, already acquired great positive outputs as shown by numbers of hotels and F&B, numbers of art & creative events organized, various prestigious accolades and future projects in 2020". Some of the highlights are the opening of 5 hotels - Artotel Wahid Hasyim Jakarta, new aquisition of Goodrich Suites Jakarta, Artotel Gajahmada Semarang, joint venture for Rooms Inc. in Semarang and hotel budget brand of Bobotel in Medan.