After successful launching and great responses in Bali since October 2018, Danone-AQUA is consistently committed to introduce new innovation - AQUA LIFE. The newly innovated mineral water bottle made of 100% recyclable PET material and can be further recycle.
This initiative is a continuation from #BijakBerplastik, which focus on three main commitments to reduce plastic waste problems in Indonesia: waste collection infrastructure development, consumers education and product packaging innovation.
As stated by President Director of Danone-AQUA, Corine Tap "It takes revolutionary mindset to transform from linear economy to circular economy, where plastic bottles are valued as recyclable material." In order to ensure the success of #BijakBerplastik, it takes a collaborative partnership from multi-stakeholders including the governments.
In relation to the AQUA LIFE launching, this also marks the opening of Danone-AQUA #BijakBerplastik exhibition which open for public from 7-11 August 2019 at Atrium Gandaria City Mall.
At the exhibition, visitors can explore various creativity installations made from recycle items by the participating artists Rebellionik, Ika Vantiani, Alfiah Rahdini and TAM ILLI. Also joining the with the artists are heySTARTIC and Precious Plastic Indonesia - the two successful social business model who recycle plastic waste into valuable products in decoration and fashion.