The Rise of Shirataki

Story By
Cita Arsita Farani

Shirataki, the thin, translucent Japanese noodle made from the konjac yam, has become the new staple food for people trying to live a healthier life while losing weight. It is widely popular in Japan and has been gaining popularity around the world, including Indonesia. FITmee, the first shirataki-based instant noodle in Indonesia launched in 2018, contributed a lot to the popularity.

Containing 97% water and 3% glucomannan fiber, FITmee has very low calorie level and offers a lot of health benefits. The success of its Soto Ayam and Korean Fried Noodle flavors takes FITmee to launch the new flavors of Carbonara (120kkal) and Ayam Bawang (30kkal), catering to the tastes of a wider offline and online market, including in FITSHOP integrated portal and overseas market such as Singapore, Malaysia, and Brunei Darussalam. A more compact packaging is also launched for easier packaging and travelling supplies.

Not a lot of people know that Indonesia, specifically in East and West Java, is a huge exporter of shirataki for Japan, thanks to its rich soil and climate. To support the economy growth, FITmee also collaborates with the local farmers in East Java for its production.

For more information, visit fitshop.id