The Organic Beauty of Y et Beauté New York

Story By
Cita Arsita Farani

High-end beauty brand from New York, Y et Beauté, was introduced to the Indonesian market through Fashion First, Jakarta. Produced in Italy, the lipsticks boast lush black packaging from aluminum with magnetic locking mechanism. The formula contains only organic and non-toxic materials, such as cranberry seed oil with high antioxidant, almond oil, jojoba seed oil and shea butter oil, protecting and moisturizing the lips while also providing long-lasting color. It's free from paraben,  sulfate and phthalate. Currently there are ten variants of color, including the blackened plum of James, the tawny pink of Lou and the pinky red of No 21. Eyeliner and blush on are planned to be launched in 2020.

Y et Beauté, which means Yoga and Beauty, is a make-up line that wants to offer more than just the aesthetic, but also takes care of you from the inside and out.  It's the brainchild of Indonesian born Esther Sutjiawan. Her experience in high-end international cosmetic brands, combined with her travels, had given her the insight on women's beauty from Europe, Middle East and Asia. After learning yoga in India, she gained a healthier, environmentally-friendly outlook in life and paid more attention to her food and beauty product ingredients. After three years of research and developments, Y et Beauté was born.

The products will be available in Jakarta exclusively through the pop up store at Fashion First for six months.

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