Starbucks Collaborates with AQUA Reflections

Story By
Cita Arsita Farani

Gracing the new special edition of Reflections bottle is 'Rekah' an exclusive design made by Indonesian contemporary fashion house Purana. Every element in the ‘Rekah’ themed design is inspired by endemic flora in Indonesia and crafted carefully. From the very rare Rafflesia Padma flower, the beautiful orchid moon, to the Cananga and Chrysanthemum flowers which each represent North Sumatra and Central Java as the two coffee-growing Indonesian provinces. Batik motifs are also featured as decorative ornaments for flowers, namely the Rambutan, Cecek and Gringsing motifs. To marry coffee and water, the placement of the banana heart in the design represents a message about how each of the parts in the banana tree can give benefit to other beings, just as water as the source of life does. The 380ml bottle is the collaboration between Starbucks and AQUA Reflections, available exclusively in all Starbucks outlets in Indonesia.

According to Andre Siahaan, Senior General Manager, Corporate PR and Communications, PT Sari Coffee Indonesia, Reflections and Starbucks believe that this collaboration can have a positive impact on the creative industry and environmental sustainability in Indonesia, as part of the “Greener Nusantara” movement to reduce the use of plastic. AQUA Brand Director Intan Kartika, hopes that coffee lovers will not only be able to consume high quality mineral water as the perfect pair for their coffee, but also appreciate the work of designers who elevate local wisdom while adopting a sustainable lifestyle.

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