Sada by Cathy Sharon introduces Lira Lipmatte Stick

Story By
Cita Arsita Farani

After the successful launch of Sada by Cathy Sharon last year, the cosmetics brand introduced its latest product collection, Lira Lipmatte Lipstick. In a make up demo collaboration with beautyparty.id and Seibu Department Store, Cathy Sharon presented the eight shades of Lira: Haju, Amarai, Lenggo, Ambi, Rana, Ila, Disa and Kala.

These wide range allows everyone to find what they like and emphasize the beauty of their skin tone. Lira Lipmatte Lipstick offers the long-lasting matte finish but with a creamy texture and moisturizing quality. It's paraben-free and has been created especially to match the unique Indonesian climate, just like every other products from the brand. All of the names, Lira included, was taken from the Bimanese language of Sumbawa Island, Indonesia. Lira itself means a tool for weaving, which translates into the Kakando flower weaving pattern adorning the packaging.

Lira Lipmatte Lipstick follows Matte Lipcolor, Skinny Liquid Pen Liner, Ghanda series and Senja Resting Glam Face Make Up Remover previously launched by Sada by Cathy Sharon. The brand also plans to release eyeshadow pallette and cushion this year.

For more information, visit instagram.com/sadabycathysharon