PURANA Spring/Summer 2020 Collection: The Beauty of Local Wisdom

Story By
Yana Ghopar

Purana is delighted to announce their new collection for Spring/Summer 2020. Taking the lounge set as their main theme, the fashion brand showcases contemporary forms of batik made from enviromentaly friendly materials in a special collaboration with the talented Yogyakarta artistic duo, Tempa.

Presenting 30 looks, the collection consists of outerwear, dresses and tops inspired by puzzle shapes with green leaf, blue sky, and water, as well as bright sunshine and rich flora being the highlight of the PURANA Spring/Summer 2020 collection. PURANA also creates multi-sizing and multi-styling concepts that remain strong in this collection including fashion elements that can change shape, style and function, such as outerwear which can be a dress and vice versa, tops presented in multi-styling and different silhouettes, and three-dimensional effects on daffodil floral motifs.

Creating more sophisticated looks, the PURANA Spring/Summer 2020 fashion show is beautified by the AMERO Jewelry collection. PURANA and AMERO Jewelry are currently preparing 10 sets of collections to be displayed at a fashion show in Paris in September 2020.