Polestar 1: The Way You Want It

Story By
Kevin Riel

Volvo’s fashionable take on hybrids is coming, with 91 years of engineering prowess behind it.

Breathtaking style and an electrifying powertrain converge in the mystifying Polestar 1, the first production car by the Volvo-owned premium automaker, Polestar. The foundations upon which this new contender in the EV market stands comes from adding a long racing pedigree dating back to 1996 to an immaculately designed successor to Volvo’s Concept Coupe.

 At first glance, the 1 might seem to share a lot of styling cues with its parent company but, upon closer inspection, the hybrid is nothing short of a newborn star. Under the supervision of Thomas Ingenlath, it draws heavily on the Volvo Concept Coupé, but with significant styling differences, such as replacing the signature Volvo grille in its front end with a cutting edge grid. The sleek, carbon fiber roof profiles enable a low, elegant roof line and an alluring form.

Dubbed the “Dragonfly”, the car includes an ingeniously shaped patch of carbon fibre polymer which strengthens the traditionally weak interface between the middle floor and the rear structure. The cleverly designed frame also accommodates a panoramic glass roof, stretching all the way from the top of the windscreen to the upper edge of the rear window, providing you with a borderless view from the two-plus-two-seat coupe. The dashboard is highly reminiscent of the 90-series Volvo and features a vertically oriented touchscreen and central controls. It also shares the 90’s crystal gear shift and steering wheel with the Polestar logo adorning the parts instead.

For Polestar, performance is about much more than just acceleration. While it is not purely an EV, there is a plug-in hybrid with a potent driveline. As the hybrid is said to deliver a combined power output of 600 hp and 1000 nm of torque sent to all four wheels, it is a fair addition to a lineup of “high-performance electrified cars”.

The real attraction of the Polestar 1 is its sales model: it is not sold through Volvo dealers. The company follows the Tesla-like ordering scheme that arrives through online channels, mainly its website. As it is not sold, but leased to the buyers, it comes with an all-inclusive, subscription-based arrangement of two or three-year fixed terms with monthly payments.

On its website, interested buyers may tweak and design their Polestar 1 to the way they want it. An intuitive configurator lets them play with colors and rim combinations, while still informing them of the detailed specifications of the car. A short, guided video will then showcase your preferred Polestar 1 in action.

Only 500 Polestar 1s will be available per year and the first batch is planned for early 2019. Following the 1, Polestar will also be producing 2 more models, completing its eventual 3-model lineup with the fully-electric 2, and SUV-model 3.