Monang Damanik: Increasing Revenues with Guest-Oriented Services

Story By
Cita Arsita Farani

More than eighteen years of achievements and demonstrated success has made Monang Damanik a prominent figure in the hospitality industry. Monang specializes in marketing, communication, sales and tactical solutions, forging strong relationships with business partners while at the same time remaining hands on with hotel operations, securing guests’ satisfaction and loyalty.

His successful career in the hospitality industry comes through hard work, focus and goal-oriented attitude. Monang builds and maintains his network along with his personal branding, allowing any brand and product he represents to earn a favorable image. There’s also a life motto he holds dear: treat people the way you want to be treated. 

Currently the Regional Director of Sales & Marketing of Golden Tulip / Louvre Hotels Group, Monang is responsible for increasing overall revenues of all hotels while steadily improving the image and presence of Golden Tulip and Louvre Hotels Group in Indonesia and the whole Southeast Asia, including for the future developments throughout the region.

Owned by Jin Jiang International Co. Ltd., one of China’s leading travel and tourism conglomerates, Louvre Hotels Group is a major player in the global hotel industry, with over 1,100 hotels for a total capacity of more than 95,000 guest rooms in 48 countries. It operates a complete portfolio of 6 brands ranging from 1 to 5 stars: Première Classe, Campanile, Kyriad, Tulip Inn (Golden Tulip Essential), Golden Tulip and Royal Tulip. In Indonesia alone, there are Golden Tulip Galaxy Banjarmasin, Golden Tulip Devins Seminyak, Golden Tulip Essential Denpasar and Golden Tulip Essential Pontianak.Six more hotels are lined up to open this year, with over thirty hotels in the development pipeline all around Indonesia by 2018. 

Compared to previous hospitality companies he worked on, Monang states that there’s a principal difference. As a brand that started 50 years ago in the Netherland, Golden Tulip has turned global for a long time with continuous improvements, creating an ideal working environment. “It’s an international brand with well-established company cultures, system and infrastructure,” he explains.

Since the brand has only begun expanding to Indonesia and Bangkok for the last couple of years, the main focus remains maximizing the brand awareness among customers. “‘International Standard, Local Flavors’ is the tagline of Golden Tulip, so all of us in Golden Tulip ensure that every guest who come and stay with us enjoys our products and services. That way, they will return to a Golden Tulip hotel everywhere they go,” Monang says. “Because despite many new international and local hotel brands, even the most curious guests will eventually return to the hotels where they can feel comfortable at, the ones that feels like home.” 

photo by
KIKI Y. BASUKI