Kids’ Wardrobe

Story By
Susanna Tjokro

In this article, you will find where to buy 100% organic baby clothing, and where to go when you want to splurge on your little prince or princess.

Cottonaries : Organic Items for Little Darlings

Photos by Cottonaries

Cottonaries offers cute little goods, namely clothes, mittens, slabbers, hats and booties, made from 100% GOTS-certified organic textiles. The Global Organic Textile Standard (GOTS) is comprised of four reputed member organisations: Organic Trade Association (USA), Internationaler Verband der Naturtextilwirtschaft (Germany), Soil Association (UK) and Japan Overseas Cooperative Association (Japan).

Not all baby products are created equal – Cottonaries’ items are made from organic cotton, which is grown without the use of pesticides and chemicals. Moreover, non-organic baby clothing is often made by using synthetic fibres. It is widely believed that a baby’s skin is far more sensitive than an adult’s skin, thus when you put conventional cotton that uses harmful chemicals on your babies, they may suffer skin irritation and rashes due to the sensitivity of their delicate skin.

This brand is the brainchild of Shienny Yulianto, a mother of two children, who believes that babies deserve clothing materials that are soft, comfy and naturally allow the skin to breathe; hence she established Cottonaries in January 2017.

Since its inception, Cottonaries aims to be an ethical and environmentally friendly business. GOTS-certified organic cotton was chosen as it is pesticide-free and not finished with chlorine bleach, formaldehyde or other hazardous chemicals which affect our water and soil – thus, the products are not only safe for the babies, but they are safe for the environment, too. Moreover, certified organic textiles are fair-trade goods that support fair wages as well as decent labour practices.

Cottonaries’ reasonably priced baby clothes and accessories are meticulously made in Indonesia. The brand uses GOTS-certified organic cotton from India, namely the Rajlakshmi Cotton Mills and Herbal Fab; the dyes used in GOTS-certified organic cotton are completely safe for babies. Consumers can see the GOTS certification logo and read about the manufacturer’s missions as well as GOTS-related information on their websites.

The Global Organic Textile Standard (GOTS), as stated on, is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

All in all, even if you are not an all-things organic enthusiast, still you may be tempted to buy Cottonaries’ goods after browsing its web store, as those candy-coloured little things are undeniably cute.

Web store :

Instagram : @cottonaries

Bubble Girl : Kids Fashion with a Touch of Designer’s Flair

Photos by Bubble Girl

Bubble Girl, a premium children’s wear brand, is famous for its impeccably tailored apparel, which combines luxurious, beautiful materials with superb craftsmanship and scrupulous attention to detail.

Bubble Girl offers casual ready-to-wear pieces as well as couture clothing, made for 1-year-old to 14-year-old-girls. The “Gold” and “Flower by Bubble Girl” lines are the couture apparel which makes this brand stand out in the crowded Indonesian kids’ clothing market; “Flower by Bubble Girl” offers custom-made gowns for flower girls, hence little girls will look as lovely as the brides.

“We offer children’s clothes that have a designer’s cut and designer’s look at affordable prices. Classic, whimsical and couture are three words that represent Bubble Girl,” says Rosalindynata Gunawan the head designer of Bubble Girl.

Sebastian Gunawan, a renowned Indonesian high fashion designer, is Rosalindynata’s uncle - apparently, design sense runs in their family. Bubble Girl, which was launched in October 2004, is the brainchild of Sebastian and his wife-cum-creative partner Cristina Panarese. Their daughter, Alessia Gunawan, was their muse and the reason why they started making kids’ clothing.

With two years of experience as Sebastian’s design assistant under her belt, Rosalindynata took the helm as head designer of Bubble Girl in February 2013.

Designing clothes that are not only beautiful, but also comfortable to wear is her forte; while she studied fashion design at the Royal Melbourne Institute of Technology, she also honed her skills as a pattern maker at two Australian fashion brands, namely Obus and LIFEwithBIRD.

Bubble Girl is the only Indonesian children’s clothing label which has its own eponymous boutique; it is located, appropriately, in a high-end shopping mall in Jakarta. The finest dresses inside its boutique at Plaza Indonesia involve hours of manual labour as pearls, sequins, crystals and beads are meticulously done by hand. Little princesses will be delighted with the beautiful whimsical dresses on display.

However, if luxurious little dresses are not your daughter’s cup of tea, there is also casual clothing on offer, such as groovy jumpsuits, lovely blouses and even cute cheongsam, among others. At Bubble Girl boutique there is something for every little darling.

Instagram: @mybubblegirl