"Our customers can disempower hate by choosing their favorite item in the whole DIESEL Fall/Winter 2018 collection and customizing it with hate comments they have received,” Shannon Hartono, Vice President of Time International said. This customization is available at DIESEL Store in Jakarta until 11 November 2018.
DIESEL Hate Couture
Bringing Hate Couture directly to its customers, Time International presented DIESEL Collection Preview and Customization Lab at DIESEL Store in Plaza Indonesia. The powerful Hate Couture campaign is a limited-edition collection that takes a stand against cyberbullying and trolling.
It was launched with a cast of celebrities who have all received online criticism and hate including Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman. Each chose a criticism they have received and DIESEL emblazoned the words on the collection to show "The more hate you wear, the less you care.” For example, Nicki Minaj was dubbed “The Bad Guy” while Gucci Mane was told “Imposter”.