Alila Villas Uluwatu Introduced New Director of Sales and Marketing

Story By
Sri Utami

Alila Villas Uluwatu is pleased to welcome Taufik Rachman as the new Head of Sales and Marketing. Possessing a deep connection with Alila stretching back over 20 years, few are as well placed as Taufik to lead sales and marketing for the luxury Bali resort.

A well-travelled sales ambassador, Taufik is widely recognized for his experience in directing global sales strategies, contracting and harnessing both traditional and digital distribution channels, across Asia Pacific to Europe and the Americas.

He began his 25-year career in boutique luxury sales with GHM in Indonesia before joining Alila Hotels and Resorts in 2001, where he has helped drive the brand’s growth since the beginning, successfully building luxury hospitality connections and positioning the Alila brand on the global travel map.

In this new leg of his journey with Alila, Taufik will continue to play a key role in positioning Alila Villas Uluwatu as a leader in sustainable luxury travel, connecting with a new generation of conscious travellers while strengthening relationships with clients, media and partners.

“I’m incredibly proud of Alila Villas Uluwatu and the major milestones we’ve achieved over the years, especially during this difficult time,” said Taufik. “Moving forward, it is our mission to encourage travellers to not only travel but to embrace #travelwithpurpose in line with Alila Villas Uluwatu’s commitment to responsible and sustainable tourism.”