A Collaboration Collection: Noore X Jenahara "Genessence"

Story By
Yana Ghopar

There is no reason not to stay active even if you wear a hijab, this also applies to hijabers who have sports hobbies. Noore, a sportswear brand that is friendly to women who wear hijab, has a diverse collection of hijabers' activities, this brand even has several times supported Indonesian athletes who use the hijab. 

Always committed to the four principles of producing its fashion collections, which is politeness, beauty, comfort and health, Noore continues to innovate by collaborating with innovators and designers, in addition to innovating with fabric technology that provides comfort even in sweaty conditions, Noore also cooperates with Muslim fashion designers Jenahara for its latest collection. 

Taking place in the GBK Arena building, Jakarta, at November 19th 2019, a sporty fashion show in the title on the badminton court. In the headline collection "Genessence", Noore X Jenahara shows the collection in strong monochrome feel, with black and white dominating. The breath of Japanese-style design that is concise, modern and completely loose inspired Jenahara to depict freedom in moving at the same time fashionable and still polite. 

In cotton and scuba collections in the appearance of a jacket, tops or pants appear so fashionable to be a parka jacket, bomber jacket with a large collar, oversized tops, loose pants. In twenty-four sets of clothes from 36 pieces of clothes showed by beautiful models wearing hijab, including three sets of beautiful clothes created by Noore and Jenahara in collaboration with beauty brand Marina, the main sponsor of this fashion show.