Customers are swamped by hundreds of brands on a daily basis with new brands established every day, but not all of them will last the test of time. Here are five ways to give your brand the edge and leave a lasting impression.
1. Personalised goes a long way
Whether we’d like to admit it or not, deep down inside each and every one of us loves personalised things. In business, this can be as simple as sending greeting cards, remembering your customer’s birthday, or their company’s anniversary. What might seem like something small to you and that might only take a few minutes of your time, might make your customer’s day. You know what they say, a little goes a long way.
2. Start from the inside
Behind every great company lies a great team. Whilst it’s important to pay attention to your customer, it’s more important to take care of your employees who have done their absolute best day in and day out. So, if your employees are happy with what they do, they will extend their happiness to your customers and will make people love your brand, too. Happiness starts from the inside & will shine through others.
3. Make your brand stand out
A good brand design will have a thorough guideline on how to implement the brand consistently, a strong brand story that tells your company’s core values, and a hand-picked colour that can trigger a customer’s memory & keep your brand fresh in their mind. One way to achieve this trifecta is to have a distinct design technique, like a unique layout or an original concept, because that added element can be the edge for your brand.
4. Lend a helping hand
It is hardly a secret that every brand will face challenges along the way, we need to ensure it’s a learning curve, not a roadblock and customers play a huge part in your brand development. Involving customers right from the very start can benefit you later on, like providing interactive point of sales material. It will make them remember your brand and later lead to having a better brand experience. An outstanding after sales service is also significant, your commitment to making sure customers have the best experience won’t go unnoticed.
5. Value your customers
There are times customers feel like puppets controlled by a puppeteer, that’s obviously not what you’re aiming for. So, it’s crucial to let your customers know how much you value them by providing rewards every now and then and the rewards must have a wow factor attached to them as well. You don’t have to reward everyone, but make sure everyone knows your effort in valuing customers, and this is where social media offers a huge helping hand.